About phone straps

About Phone Straps

Originally a phone strap was a string or loop to help the user hold their cell phone, which was invented and became popular in Japan, called "Keitai" strap in Japanese (pronounced Kay-ty). Cell phone straps, also called charms, have become a cultural phenomenon beyond their basic utilities. In Japan cell phones have become an important identity and fashion statement. They may be decorated or themed with a variety of amazing, small objects such as shoes, clothes, animals, and famous Japanese characters such as animation heroes, Hello Kitty and many others, just to name a few.

New to North America and Europe, the phone strap or charm is common in Japan and neighboring countries in Far East Asia including Korea, Taiwan, and Hong Kong. A massive success in Japan for a while now, a visit to the hip Shibuya district of Tokyo shows that cell phones in Japan have also become an important identity statement, with accessories like straps and charms reflecting the owners personality. Fashion accessories for cell phones are such a big part of the cell phone culture in Japan where even adults dangle at least a strap or charm from their phones.

38 year old Kiyomi, a resident of central Tokyo, has a simple explanation for why these accessories are so popular. "It's a way to make your phone different from everyone else's", she says. "Younger girls, especially teenagers, have several on their phones. I've seen up to ten on one phone".

It's now time for "You" to get strapped! Yurphone offers a wide variety of straps or charms that will dazzle you. Young or old, whatever your style, fashion or activity, we have the strap for you!

"Let us personalize your phone"